Patronage behaviour of Ghanaian bank customers
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Updated insight into key facts impacting on financial institutions after the financial crisis, highlighting areas of major policy and academic interest. The book includes ten chapters analysing contrasting issues such as intellectual capital, cost efficiency, bank stability, credit risk and business models for the wealth management industry. JOHN K. Visit Seller's Storefront. Phone Contact: Brecken McPhee.
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Visit emeraldpublishing. Abstract Owing to increased competition resulting from a decade of deregulation in the Ghanaian banking industry, the banks find themselves faced with the task of differentiating their products as a method of attracting new customers.
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